Creative Practical Approach.png

My Approach

What sets me apart in this somewhat elusive, creative field? My “clarity in purpose” approach to each and every project I take on. I start by finding the "why" behind my client's mission, communicating it effectively, and using it to inform decision making. This makes for a more streamlined approach. Operationally, I determine areas of opportunity, ideas are converted into actionable steps, with a framework for execution and metrics for sustainability. This process allows me to present thoughtfully tailored strategic plans that incorporate practical tools, reusable resources, and creative solutions that encourage effectiveness and most importantly inspire individuals to push towards a mission each day.

Marketing Strategy

Creating an inbound marketing strategy is like a mini business bootcamp. I start by identifying customer segments determining which of those are early adopters (the most likely to buy first) and then breaking them down into buyer personas (profiles, demographics, interests, locations). These buyer personas are what I will use to get to know your current and desired clients better and they can be used in every portion of your business. 

Next, I develop keyword sets for each of these, matching your offerings with their habits. I use these keyword sets to optimize your current content and better understand the searchers intent so that we can tailor content and campaigns around them effectively. We use all of this information to set specific, measurable, attainable, relevant, and timely goals. Then, I create a content plan including marketing and social media strategies that deliver relevant content through the most effective channels.

Implementing an inbound strategy not only brings life to your marketing plan, it also gives you a foundation to use in other areas of your business.

Creative Strategy

I begin by, establishing the clarity of brand vision necessary to effectively communicate the purpose. Providing strategic recommendations for areas of creative connection and improvement. I encourage innovation by defining obstacles recognizing opportunities and developing beautiful functional products that attract convert close and delight your clients. 


In-house or in collaboration

I have experience in these areas



  • Website Design & Development
  • Product Management
  • Ecommerce



  • Project Management
  • Customer Service Support
  • New Business Creation
  • Branding Strategy
  • Research
  • Management Consulting
  • Process Improvement


  • Graphic Design
  • Logo Design & Branding
  • Presentations & Proposals
  • Creative Writing
  • Packaging Design
  • Print Production
  • Events


  • Marketing Strategy
  • SEM - SEO - SMM
  • Sales Strategy & Training
  • Social Media Strategy & Management
  • Print & Promotions
  • Campaign Development