Website tips for Makers
When I first started my business it was because of my love for the makers and creatives I am surrounded by. I live in Knoxville, TN and in 2016 we were officially proclaimed an "Etsy Maker City", the first such award by Etsy to a city in the US. My love for makers started long before this, and I'm not exactly sure why. Partially, I think it's jealousy. haha. I spend a lot of time ooh-ing and aww-ing saying I wish I could do that. I could also go on for days about the economic impact and so many other things as to why I am such a supporter but I'll save that for another time, or email me and we can chat about it.
Almost every Maker has website now and they using their online presence for a number of different reasons. Some Makers have a site to display their work or post their bio. Others are using it sell products, list events or locations where you can find their work, or they just have a nice landing page that represents their brand with their contact info listed. None of these are particularly wrong, but there are a few things makers can do to really get the most out of their site.
1. Be OCD about SEO - Make sure every picture is labeled correctly with alt text taking keywords into consideration. Every page post article and event is being done the same way.
2. Document Dammit - I'm sure you are already participating in maker related events supporting other makers and things around your community. I'm sure you are creating new products techniques or workshops. So instead of sharing something on facebook writing a really short post turn it into a blog. Write 300 words or more in your voice, post it to your site and share it.
3. Help me... Help You.. - Your site may not be e-commerce but you can still sell. Every page should have a call-to-action and some can have multiple. The goal here is just to make it easy on the buyer. Don't fill your page with "contact me here buttons" instead use a button or link that is descriptive and how they can get their hands on what they are looking for.
4. Express yo self - Let your site tell your authentic story. Remember people don't just buy what you do they buy why you do it. You're not corporate so don't let your site be. It should be in your voice and it should tell visitors why you do it how you do it what you do in that order.
If you need help putting some of these ideas online it's my specialty. Feel free to reach out and chat anytime